A business plan precisely defines your business and serves as your firm’s resume by:
- Identifying your business goals
- Describing the products and services you will sell
- Defining the customers to whom you will sell your products/services
- Outlines the production, management and marketing activities needed to produce your product/service and deliver it to market
- Projects the profit or loss that will result from your efforts
Your business plan can also service as a guide to make sure you stay on track with your goals and objectives. Writing your plan is an educational process in which you learn about your business and how you expect it to operate. It should reflect your goals, objectives, priorities, and management style.
A SBDC counselor will not write a business plan for you, but will assist in assessment of the plan. They may offer recommendations in order to make it a viable business plan to gain financing thru a lending institution.